The world's largest companies are queuing up in India to understand why their customers are not buying a particular brand anymore or which group of customers is eligible for a mortgage and which is not. If you have a flair for numbers and enjoy applying statistical tools to arrive at simple solutions, you are looking at a career in research analytic. There are different verticals within analytic where one can specialist. From top multinational banks to pharmaceutical companies, everyone is setting up a back office in India to decode reams of company data so that they can fast-track growth, improve sales, reduce customer churn and get better insights into their businesses. As a research analyst, you can help companies forecast sales, consumer demand and position their brands better. The voice-based business outsourcing may be under threat, but the knowledge-based outsourcing activity is still going strong. The job of a research analyst would include data mining, data manipulation and applying predictive models to arrive at solutions. With an increase in demand for people with skills in numbers, econometrics and mathematics, the salaries are doubling with demand. Sudeshna Datta, co-founder of Absolute Data and Research Analytic, a KPO, says, "There is tremendous potential and career enhancement opportunity in analytic. The next 10 years will see good growth in the sector as business is flowing in from India as well overseas.